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screenshot of page one of Gretchen's article, "Money, Money, Money: Navigating Pricing, Value, and Client Objections"

07/01/2025

Money, Money, Money:

Navigating Pricing, Value, and Client Objections

As coaches, one of the most challenging aspects of our business is navigating the topic of money. Whether it’s determining how much to charge, how to structure packages, or even how to confidently communicate our worth, pricing is often a source of stress. For many, the fear of pricing too high or too low, and the anxiety around client objections can hold us back from confidently asking for what we deserve. But understanding your value, knowing your differentiators, and reframing your relationship with money are essential steps in building a successful and sustainable coaching practice.

Read the full article here

06/06/2025

Elevating Your Coaching Practice

Crafting High-Value Coaching Practices That Transform

In the dynamic world of coaching, standing out requires more than just delivering great sessions. It’s about creating an unparalleled experience that leads to meaningful transformation for your clients. High value coaching packages are the cornerstone of this transformation, encompassing more than just a timeline of sessions — they embody the journey, support, and engagement that set you apart from the rest. Let’s explore the key features that elevate a coaching package from good to great and why they matter.

Read the full article

Unlocking Revenue Growth: Elevate Your Coaching Business

05/13/2025

Unlocking Revenue Growth: Elevate Your Coaching Business (podcast episode)

Podcast host Juliet Clarke speaks to Gretchen Hydo

To unlock the right level of revenue growth in your business, you must know how to execute the right lead-generation strategies without being overly salesy. Juliet Clark brings together three experts to share their knowledge on this topic: Gretchen Hydo, Anthony Jones, and Rebecca Bertoldi. In this panel discussion, they share how to use LinkedIn for lead generation, their most engaging content creation strategies, and their best tips on using lead magnets. They also break down effective approaches for gauging potential clients to know if they are the right fit for your business or find out if they are ready to commit to a professional relationship.

05/02/2025

From Hobby to Six-Figure Success:

Shifting Your Coaching Mindset to Professionalism

Many coaches start their journey in the coaching business as a side-gig, a hobby, or something they do in their spare time. However, if your goal is to create a six-figure income, you must shift your mindset and habits and treat your business like a full-time profession. Today we’ll explore how to make that crucial shift and the actions you can take to propel your coaching business toward six-figure success.

READ THE FULL ARTICLE HERE

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They booked a discovery call… and never showed?

Then you’re not attracting the right clients and here’s the truth: misaligned prospects aren’t bad people —they’re just not your people.

And it’ll be extremely hard to build a 6 figure business this way.

But here’s how to fix it.

If someone can’t show up for a conversation about changing their life,
they’re not ready to do the work with you.

I used to take no-shows personally.
Wondering if I said too much, not enough, or priced it wrong.

But here’s what I’ve learned:
A missed call isn’t a rejection.
It’s a reflection.

A reflection of unclear boundaries, lack of pre-qualification, or simply… the wrong fit.

That’s why in my coaching business, every potential client now answers a few questions before they get on my calendar.

Not to make them “jump through hoops”—but to make sure we both show up with intention.

Because a high-impact coaching relationship requires commitment—from both sides.

This is how you stop chasing and start enrolling with clarity and confidence.

Ever been ghosted after a discovery call?

Tell me what you changed—or drop a 🔥 if you needed this reminder.
.
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#CoachingBusiness #OnlineBusinessTips #BusinessMindset #EntrepreneurLife #SixFigureCoach

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They booked a discovery call… and never showed? Then you’re not attracting the right clients and here’s the truth: misaligned prospects aren’t bad people —they’re just not your people. And it’ll be extremely hard to build a 6 figure business this way. But here’s how to fix it. If someone can’t show up for a conversation about changing their life, they’re not ready to do the work with you. I used to take no-shows personally. Wondering if I said too much, not enough, or priced it wrong. But here’s what I’ve learned: A missed call isn’t a rejection. It’s a reflection. A reflection of unclear boundaries, lack of pre-qualification, or simply… the wrong fit. That’s why in my coaching business, every potential client now answers a few questions before they get on my calendar. Not to make them “jump through hoops”—but to make sure we both show up with intention. Because a high-impact coaching relationship requires commitment—from both sides. This is how you stop chasing and start enrolling with clarity and confidence. Ever been ghosted after a discovery call? Tell me what you changed—or drop a 🔥 if you needed this reminder. . . #CoachingBusiness #OnlineBusinessTips #BusinessMindset #EntrepreneurLife #SixFigureCoach

2 Reasons You Still Feel Unworthy (And Don’t Know It)

Most high-achieving women don’t walk around saying they feel unworthy.
They just live like it.

They second-guess the big moves like:
— Staying quiet in meetings, even when they know the answer.
— Talking themselves out of the book, the move, the dream…

Why?

Because of two silent drivers most don’t even realize are running the show:
1. The Secret You’ve Never Said Out Loud
Not to your best friend.
Not to your partner.
Maybe not even to yourself.
It lives in the back of your mind, tied to shame, and it whispers, “If they knew this about me… I’d lose everything.”

2. The Story You Were Taught to Survive
You were told: Be good. Be quiet. Be strong.
So now you shrink your truth and play roles to stay safe.

But that safety?
It’s costing you joy, rest, and real freedom.

You’re not alone if this hit deep. What’s the story you’ve been living by—without ever questioning it?

I’d love to hear it in the comments. Or if it’s too tender, just reply “I feel this” to let me know you’re with me.

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#MindsetMatters #PersonalGrowth #SelfWorth #HighAchievingWomen #GrowthMindset

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2 Reasons You Still Feel Unworthy (And Don’t Know It) Most high-achieving women don’t walk around saying they feel unworthy. They just live like it. They second-guess the big moves like: — Staying quiet in meetings, even when they know the answer. — Talking themselves out of the book, the move, the dream… Why? Because of two silent drivers most don’t even realize are running the show: 1. The Secret You’ve Never Said Out Loud Not to your best friend. Not to your partner. Maybe not even to yourself. It lives in the back of your mind, tied to shame, and it whispers, “If they knew this about me… I’d lose everything.” 2. The Story You Were Taught to Survive You were told: Be good. Be quiet. Be strong. So now you shrink your truth and play roles to stay safe. But that safety? It’s costing you joy, rest, and real freedom. You’re not alone if this hit deep. What’s the story you’ve been living by—without ever questioning it? I’d love to hear it in the comments. Or if it’s too tender, just reply “I feel this” to let me know you’re with me. . . #MindsetMatters #PersonalGrowth #SelfWorth #HighAchievingWomen #GrowthMindset

6 Reasons Coaches Struggle to Land Clients
(And the one step most avoid…)

Which step are you missing in your coaching process?

Every time I walk my coaching group through the exact system I use to enroll clients with confidence—someone always admits:

“Step 4. That’s where I freeze.”

Here’s the full breakdown:
1️. Outreach – Build real connections.
2️. Connection Call – Get clear on what they truly want.
3️. Coaching – Let them experience your expertise.
4️. Propose – Offer your solution (and actually say the price).
5️. Enrollment – Lead them to a clear yes—or no.
6️. Onboarding – Start strong with structure and trust.

Most coaches think the magic is in Step 3.
But Step 4? That’s where most lose the sale.

If your voice shakes when you say the price…
If you downplay your offer or over-explain…
That’s not confidence. That’s hesitation.
And hesitation breaks trust.

These 6 steps aren’t just strategy—they’re a rhythm.
And when you know the rhythm…
You stop chasing.
You start leading.

You can coach. But can you close?
Drop the number that throws you off—or tell me which step you want to master next.
.
.
#CoachingBusiness #ClientAttraction #EntrepreneurTips #GrowYourBusiness #BusinessCoach

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6 Reasons Coaches Struggle to Land Clients (And the one step most avoid…) Which step are you missing in your coaching process? Every time I walk my coaching group through the exact system I use to enroll clients with confidence—someone always admits: “Step 4. That’s where I freeze.” Here’s the full breakdown: 1️. Outreach – Build real connections. 2️. Connection Call – Get clear on what they truly want. 3️. Coaching – Let them experience your expertise. 4️. Propose – Offer your solution (and actually say the price). 5️. Enrollment – Lead them to a clear yes—or no. 6️. Onboarding – Start strong with structure and trust. Most coaches think the magic is in Step 3. But Step 4? That’s where most lose the sale. If your voice shakes when you say the price… If you downplay your offer or over-explain… That’s not confidence. That’s hesitation. And hesitation breaks trust. These 6 steps aren’t just strategy—they’re a rhythm. And when you know the rhythm… You stop chasing. You start leading. You can coach. But can you close? Drop the number that throws you off—or tell me which step you want to master next. . . #CoachingBusiness #ClientAttraction #EntrepreneurTips #GrowYourBusiness #BusinessCoach

Overwhelmed by the World? Start Here.
Between the news, the noise, and the nonstop pressure to hold it all together—it’s no wonder we’re exhausted.

This month’s ACT On It Newsletter offers a lifeline.

Inside, I’m sharing:
4 steps to anchor yourself when everything feels chaotic
How to process big emotions without getting stuck
What it really means to take purposeful action in uncertain times

Plus, I’m offering a 4-session coaching experience for people who have something important that they are ready to move the needle on.

Read the full newsletter—the link is in the comments.
.
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#LeadershipDevelopment #EmotionalResilience #CoachLife #AnchorYourself #PurposeDrivenLiving

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Overwhelmed by the World? Start Here. Between the news, the noise, and the nonstop pressure to hold it all together—it’s no wonder we’re exhausted. This month’s ACT On It Newsletter offers a lifeline. Inside, I’m sharing: 4 steps to anchor yourself when everything feels chaotic How to process big emotions without getting stuck What it really means to take purposeful action in uncertain times Plus, I’m offering a 4-session coaching experience for people who have something important that they are ready to move the needle on. Read the full newsletter—the link is in the comments. . . #LeadershipDevelopment #EmotionalResilience #CoachLife #AnchorYourself #PurposeDrivenLiving

You’re great at holding it together.
But what about everything you’ve been holding in?

You’re the high-achieving coach holding in the fear that you’ll never reach the next level.
You’re the founder holding in the pressure to keep everything running while silently burning out.
You’re the senior executive exhausted from managing your image while quietly wondering… 
“Is this really it?”

Most people won’t see it.
But you feel it.
And you’ve felt it long enough.

At some point, “high-performing” starts to feel like “high-pressure.”

But here’s the truth:
You don’t have to carry it all alone.
You’re allowed to want more—without guilt.
And you’re allowed to let go—without losing your edge.

Growth starts the moment you stop pretending you`re fine.

Drop a 🔥 if one of these hit you
Or share what you’ve been holding in that it’s time to release
.
.
#executivecoach #leadershipdevelopment #highachievers #emotionalintelligence #stressmanagement #innerwork

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You’re great at holding it together.
But what about everything you’ve been holding in? You’re the high-achieving coach holding in the fear that you’ll never reach the next level.
You’re the founder holding in the pressure to keep everything running while silently burning out.
You’re the senior executive exhausted from managing your image while quietly wondering… 
“Is this really it?” Most people won’t see it.
But you feel it.
And you’ve felt it long enough. At some point, “high-performing” starts to feel like “high-pressure.”
 But here’s the truth: You don’t have to carry it all alone.
You’re allowed to want more—without guilt.
And you’re allowed to let go—without losing your edge. Growth starts the moment you stop pretending you're fine. Drop a 🔥 if one of these hit you
Or share what you’ve been holding in that it’s time to release . . #executivecoach #leadershipdevelopment #highachievers #emotionalintelligence #stressmanagement #innerwork
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