Cover of Gretchen's October article in Breakthrough Author Magazine

Turning Conversations into Coaching Relationships

Connection calls are a pivotal moment in the client acquisition process, and while they may seem natural to some, the most successful coaches know that these calls are deliberately crafted. Below are essential strategies to help turn an initial conversation into a long-lasting, paid coaching relationship.

Connection calls are a pivotal moment in the client acquisition process, and while they may seem natural to some, the most successful coaches know that these calls are deliberately crafted. Below are essential strategies to help turn an initial conversation into a long-lasting, paid coaching relationship.

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Thumbnail of story in Cal State Fullerton publication

10/12/2025

A day of leadership-building for women: Inspiration and support

Speakers offer perspective; networking encouraged

The first-ever Cal State Fullerton LeadHERship Women’s Conference, held Sept. 30 at the Titan Student Union Pavilion, brought together 250 students, faculty, staff and guests from other CSUs for a day of inspiration, leadership skill-building and networking opportunities. An additional 100 people were on a waiting list for the free event, according to Phenicia McCullough, vice president of the Department of Human Resources…

READ THE FULL ARTICLE HERE (PDF)

The Orange County Register

10/14/2025

From The Orange County Register:

“Gretchen Hydo, an executive career coach and author of “Break Free From Your Dirty Little Secret: A New You in 10 Secret Breaking Stages,” which discusses women’s self-doubt and sense of never doing enough, also addressed the conference attendees. Career coaching is a relatively new field, and professionals like Hydo can help women navigate some of the challenges they face in the business world, McCullough explained.”

Read the Full Article here

screenshot of page one of Gretchen's article, "Money, Money, Money: Navigating Pricing, Value, and Client Objections"

07/01/2025

Navigating Pricing, Value, and Client Objections

As coaches, one of the most challenging aspects of our business is navigating the topic of money. Whether it’s determining how much to charge, how to structure packages, or even how to confidently communicate our worth, pricing is often a source of stress. For many, the fear of pricing too high or too low, and the anxiety around client objections can hold us back from confidently asking for what we deserve. But understanding your value, knowing your differentiators, and reframing your relationship with money are essential steps in building a successful and sustainable coaching practice.

06/06/2025

Crafting High-Value Coaching Practices That Transform

In the dynamic world of coaching, standing out requires more than just delivering great sessions. It’s about creating an unparalleled experience that leads to meaningful transformation for your clients. High value coaching packages are the cornerstone of this transformation, encompassing more than just a timeline of sessions — they embody the journey, support, and engagement that set you apart from the rest. Let’s explore the key features that elevate a coaching package from good to great and why they matter.

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