
07/01/2025
Navigating Pricing, Value, and Client Objections
As coaches, one of the most challenging aspects of our business is navigating the topic of money. Whether it’s determining how much to charge, how to structure packages, or even how to confidently communicate our worth, pricing is often a source of stress. For many, the fear of pricing too high or too low, and the anxiety around client objections can hold us back from confidently asking for what we deserve. But understanding your value, knowing your differentiators, and reframing your relationship with money are essential steps in building a successful and sustainable coaching practice.