Let’s clear something up: You don’t need a niche. You don’t need a polished website. You don’t need a perfectly branded business.
What you need is a perception shift.
Your ability to create clients is directly tied to how you see yourself—and how your potential clients see the value of coaching.
Because this entire business? It runs on perception.
The Real Block
Coaches often believe they’re stuck because they’re missing something: clarity, content, strategy. But what they’re really missing is belief. Belief in their value. Belief that they’re ready. Belief that people need what they offer right now.
Perception is the story we tell ourselves about who we are and who we aren’t. About what we can, can’t, or should do. And it’s the exact same for our clients.
When we work with clients, we’re not just solving surface-level problems. We’re solving human problems.
What’s underneath what they’re saying? What’s the lens they’re seeing the world through? That’s the story. That’s the perception.
And just like our clients need someone to challenge their lens, we need to challenge our own.
Creating Clients Through Conversations
Forget funnels. Forget copywriting. Forget trying to “get it right.”
Here’s what works:
- Reach out to people you already know.
- Ask real questions.
- Listen for the story under the story.
- Offer a coaching experience that helps them shift how they see their problem.
That’s what coaching is. That’s what creates clients.
Your Exercise
- Write down 3 names of people you could reconnect with this week.
- Pause and notice what comes up when you think about reaching out.
- What’s the story you’re telling yourself?
- What’s the perception you have about why it won’t work, why they won’t say yes, or why you’re not ready?
- What is the story you are telling yourself about YOU? Is it 100% true? Where is it not true?
Then ask yourself: what small shift in that story would open a new possibility?
A small perception shift can create a big change.
That story is your coaching edge.
If you want your clients to be brave enough to change their lens, you need to lead by example.
Shift your perception. Start the conversation. Create the client.
