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Coaching for driven people, doing incredible things.

Deep down we all have internalized rules and old beliefs holding us back from being our most powerful selves. They keep us trapped in a false sense of who we are, one that plays it safe and lives a small unremarkable life.

Our programs help you break free of the rules, shed the secrets that hold you back, and forge a new truer identity. One that reflects your strengths and your most powerful self.

Only then can you have the impact that you were meant to have.

Ignite Your Life
The Secret-Breaking System

Break the rules. Shed your secrets. Change your life.

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Level up your business life with insight, tools and a strategic road map for success. Let’s get started.

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Learn from Gretchen Hydo directly.

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Meet Gretchen Hydo

Considered by many to be one of Los Angeles’ top coaches, Gretchen Hydo is a highest-level Master Certified Coach through the International Coaching Federation, a certified mentor coach, keynote speaker, and trainer. She is the author of the book, Break Free From Your Dirty Little Secret: A Ten-Stage Secret Breaking System to a New You. Specializing in helping individuals, organizations and coaches make life changing transformations by breaking free of the rules and secrets that hold them back from living their most powerful lives. Her coaching and wisdom help people create new identities based on their strengths and step into their best selves, achieving life-changing success both personally and professionally.
More about gretchen
Gretchen

Meet Gretchen Hydo

Considered by many to be one of Los Angeles’ top coaches, Gretchen Hydo is a highest-level Master Certified Coach through the International Coaching Federation, a certified mentor coach, keynote speaker, and trainer. She is the author of the book, Break Free From Your Dirty Little Secret: A Ten-Stage Secret Breaking System to a New You. Specializing in helping individuals, organizations and coaches make life changing transformations by breaking free of the rules and secrets that hold them back from living their most powerful lives. Her coaching and wisdom help people create new identities based on their strengths and step into their best selves, achieving life-changing success both personally and professionally.
More about gretchen
Gretchen
“Anyone who needs a life change or who is looking to go to the next level should work with Gretchen. She is the best. I've been around a lot of ‘experts’ and they don't hold a candle to her intuition, knowledge, communication and ideas. Best money I've ever invested in my career!!!!”
- Kathryn B.Valley Village, Los Angles CA
“Gretchen, I'm so very appreciative of your encouragement and ability to challenge me to think bigger, better, and badassier!”
- Nancy K.
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FORGET THE RULES,
LET GO OF YOUR STORIES.

Break the rules, let go of the stories and Break Free From Your Dirty Little Secret.

This life-altering book shares the Ten-Stage Secret-Breaking System that will help you break free from the rules and beliefs that hold you back and handcuff you to living safe and small at work and in life. Shed the secrets and break free from the stories that are keeping you from living your best, most powerful, life. Find your true identity here.

Preorder
Break Free From Your Dirty Little Secret - book cover
The Six-month Secret Breaking Intensive
Join us for the exclusive Ten-Stage Secret-Breaking Intensive: a six-month journey into secret-shedding, rule-busting and breaking free of your false self to create a new bad-ass you. Limited to 12 remarkable women.
Learn more and apply here.

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Do you know how to comfortably initiate negotiation? ⁠
⁠
Here's the deal...sooner or later, you will have to negotiate with somebody who is in a powerful position. There are nerves, insecurity, and a plethora of other things that influence our ability.⁠
⁠
So, how do we get the best results in a negotiation? 🤔⁠
⁠
REMEMBER: Negotiating is just another method of asking. ⁠
⁠
The first step a master negotiator takes to attain a successful negotiation includes deciding to negotiate in the first place. Female candidates often are hesitant to make requests because of potential repercussions. In spite of the odds, we must recognize that every situation is negotiable. Asking for change is a step closer to implementing change. A single action may lead to more equality in a whole company.⁠
⁠
In a negotiation, both parties are coming to the table with their needs and both want whatever serves their best interests. Negotiating is a way of reconciling the various visions and needs of two parties, as well as an inevitable stepping stone to an improved future.⁠
⁠
Would you like some more tips to help you become a master negotiator?⁠
⁠
Visit the link in BIO for my resource: The Art of Negotiation - 5 Tips to Become a Master Negotiator! ⬆️⁠
⁠
#coachingservices #boundaries #lifecoaching #businesscoaching #networking #mentorship #negotiator #negotiationskills #negotiate #knowyourvalue #negotiatelikeaboss #bestresults #businesscoach

Open
Do you know how to comfortably initiate negotiation? ⁠ ⁠ Here's the deal...sooner or later, you will have to negotiate with somebody who is in a powerful position. There are nerves, insecurity, and a plethora of other things that influence our ability.⁠ ⁠ So, how do we get the best results in a negotiation? 🤔⁠ ⁠ REMEMBER: Negotiating is just another method of asking. ⁠ ⁠ The first step a master negotiator takes to attain a successful negotiation includes deciding to negotiate in the first place. Female candidates often are hesitant to make requests because of potential repercussions. In spite of the odds, we must recognize that every situation is negotiable. Asking for change is a step closer to implementing change. A single action may lead to more equality in a whole company.⁠ ⁠ In a negotiation, both parties are coming to the table with their needs and both want whatever serves their best interests. Negotiating is a way of reconciling the various visions and needs of two parties, as well as an inevitable stepping stone to an improved future.⁠ ⁠ Would you like some more tips to help you become a master negotiator?⁠ ⁠ Visit the link in BIO for my resource: The Art of Negotiation - 5 Tips to Become a Master Negotiator! ⬆️⁠ ⁠ #coachingservices #boundaries #lifecoaching #businesscoaching #networking #mentorship #negotiator #negotiationskills #negotiate #knowyourvalue #negotiatelikeaboss #bestresults #businesscoach

To niche or not to niche?

Unpopular opinion...

There’s no need. 😲

Instead, think of the personality attributes you like of a person.

I like to work with ambitious people who are fun, creative, and up to big things. It’s not their first rodeo and they have lived through hard times and made it through.

When you think of character qualities, you will be able to serve people in all types of industries instead of just one.

It will open up your clientele base and you will be able to serve people who are excited about working with YOU. 🎉

Thoughts? Share with me in the comments! ⬇️

#biztips #businessbuilding #businessgrowth #bizcoach #niches #idealclient

Open
To niche or not to niche? Unpopular opinion... There’s no need. 😲 Instead, think of the personality attributes you like of a person. I like to work with ambitious people who are fun, creative, and up to big things. It’s not their first rodeo and they have lived through hard times and made it through. When you think of character qualities, you will be able to serve people in all types of industries instead of just one. It will open up your clientele base and you will be able to serve people who are excited about working with YOU. 🎉 Thoughts? Share with me in the comments! ⬇️ #biztips #businessbuilding #businessgrowth #bizcoach #niches #idealclient

OMG! 🤯⁠
⁠
I woke up this morning and realized that not only are the holidays here (HAPPY THANKSGIVING! 🍗) but we are close to the end of another year. Yup, that happened! It’s already almost December! ⁠
⁠
In 37 days, it's going to be 2023...🎉⁠
⁠
When people look back at their past, they often refer to how they can see things with 20/20 vision. If they only knew then what they know now, things would be "different". ⁠
⁠
That’s a really easy thing to say but when you are living it, you can’t see things clearly. You don’t know what’s around the corner. You aren’t sure how the pain is going to be meaningful in a year’s time. You aren’t savoring the moments that you’re living the same way you’re savoring the memories. And you’re ruminating, thinking about what could have been and sitting in fear about what might happen.⁠
⁠
Our culture has taken a position that it is easier to REACT rather than CREATE.⁠
⁠
We are reacting to life instead of creating life.⁠
⁠
I understand why we shelf things. I know that it can be easier to stay the same rather than changing. But I also know that change is powerful. Creating the life that you would be living if you weren’t afraid of what other people would think is powerful.⁠
⁠
What have you been reacting to that you can be creating instead? ✨⁠
⁠
#creativity #thanksgiving2022 #happythanksgiving #grateful #thankful #holidayseason #coachlife #mastercoach #designyourlife

Open
OMG! 🤯⁠ ⁠ I woke up this morning and realized that not only are the holidays here (HAPPY THANKSGIVING! 🍗) but we are close to the end of another year. Yup, that happened! It’s already almost December! ⁠ ⁠ In 37 days, it's going to be 2023...🎉⁠ ⁠ When people look back at their past, they often refer to how they can see things with 20/20 vision. If they only knew then what they know now, things would be "different". ⁠ ⁠ That’s a really easy thing to say but when you are living it, you can’t see things clearly. You don’t know what’s around the corner. You aren’t sure how the pain is going to be meaningful in a year’s time. You aren’t savoring the moments that you’re living the same way you’re savoring the memories. And you’re ruminating, thinking about what could have been and sitting in fear about what might happen.⁠ ⁠ Our culture has taken a position that it is easier to REACT rather than CREATE.⁠ ⁠ We are reacting to life instead of creating life.⁠ ⁠ I understand why we shelf things. I know that it can be easier to stay the same rather than changing. But I also know that change is powerful. Creating the life that you would be living if you weren’t afraid of what other people would think is powerful.⁠ ⁠ What have you been reacting to that you can be creating instead? ✨⁠ ⁠ #creativity #thanksgiving2022 #happythanksgiving #grateful #thankful #holidayseason #coachlife #mastercoach #designyourlife

For some reason, most of the year I loath throwing anything out, even that sweater that’s missing three buttons and has two raggedy holes in the back. 👚

That sweater just seems too familiar and too much a part of me to throw away. But once I put my clothes to a simple test – is it A) Something I wear? And if not, B) Does it make me feel good to have it? - I find that letting go of old clothes becomes much easier.

Once I look long and hard at whether an item is actually still serving me it becomes much easier to know whether to keep it or get rid of it.

The same can be said for our thoughts! 💭

In her best-selling book, The Life-Changing Magic of Tidying Up, Marie Kondo recommends looking at every item in your home and asking yourself “does it spark joy?” If it doesn’t, then we are to thank it for its service and get rid of it.

I would like us to do the same with our thoughts. Our thoughts are powerful, more powerful than anything we can buy or acquire for our home or our wardrobe. It’s vital that we look at them from time to time and decide to let go of the ones that no longer serve us.

For each thought or story that you identify as negative or unproductive, ask yourself the following ⬇️

1. Does this thought make me feel good? Does it “spark joy”?

2. Does having this thought help me? And if it does, how? Does it help me to stay stuck? Or does it help me to have a richer, fuller life?

3. What does hanging on to this thought actually give me? Even negative thoughts give us something, oftentimes it’s some kind of protection.

4. If this thought isn’t serving me, how can I let go of it and replace it with a thought that is positive? Enriching? And actually truer and more representative of reality?

What is one negative thought that you need to get rid of? 👇

#mindsetmatters #positivity #sparkjoy #coachlife #mastercoach

Open
For some reason, most of the year I loath throwing anything out, even that sweater that’s missing three buttons and has two raggedy holes in the back. 👚 That sweater just seems too familiar and too much a part of me to throw away. But once I put my clothes to a simple test – is it A) Something I wear? And if not, B) Does it make me feel good to have it? - I find that letting go of old clothes becomes much easier. Once I look long and hard at whether an item is actually still serving me it becomes much easier to know whether to keep it or get rid of it. The same can be said for our thoughts! 💭 In her best-selling book, The Life-Changing Magic of Tidying Up, Marie Kondo recommends looking at every item in your home and asking yourself “does it spark joy?” If it doesn’t, then we are to thank it for its service and get rid of it. I would like us to do the same with our thoughts. Our thoughts are powerful, more powerful than anything we can buy or acquire for our home or our wardrobe. It’s vital that we look at them from time to time and decide to let go of the ones that no longer serve us. For each thought or story that you identify as negative or unproductive, ask yourself the following ⬇️ 1. Does this thought make me feel good? Does it “spark joy”? 2. Does having this thought help me? And if it does, how? Does it help me to stay stuck? Or does it help me to have a richer, fuller life? 3. What does hanging on to this thought actually give me? Even negative thoughts give us something, oftentimes it’s some kind of protection. 4. If this thought isn’t serving me, how can I let go of it and replace it with a thought that is positive? Enriching? And actually truer and more representative of reality? What is one negative thought that you need to get rid of? 👇 #mindsetmatters #positivity #sparkjoy #coachlife #mastercoach
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